Please tell us more about the name “Kenkô”. What does it mean or stand for?
”Kenkô is derived from the Japanese word for ‘health’. The Japanese culture, way of life, and approach to nature is a source of constant inspiration”.
What is the reason that you decided to create skincare? Your focus is on mothers and their children, why did you specifically choose this audience?
”When I was pregnant and after I had my son, I realized that life is not temporary; it’s all about the legacy we leave behind for the next generation. I wanted to develop a skincare line for mothers and babies that enhances the emotional bond between mother and child. This lays the foundation for a Kenkô lifestyle, which prioritizes sustainable choices.
Picture by Iris Dorine
Could you tell us a little about your choices for the ingredients?
”We selected our ingredients based on their specific properties for babies, mothers, and mothers-to-be and added them in active concentrations for the best possible effect. These ingredients nourish and soothe the skin during pregnancy and the postpartum period and are gentle enough to care for the sensitive skin of newborns.
Picture by Iris Dorine
The Kenkô Skincare packaging, which is made from agricultural waste.
The products look gorgeous! How did you go about designing the packaging? And was durability a factor you took into consideration?
”Yes! Definitely. The products are all made with love in the Netherlands. The packaging was one of the biggest challenges during the design process. Luckily we found these boxes that are made from agricultural waste. Harvest leftovers from leaves and stems are processed into raw material for paper and cardboard. They match so well with our natural colours, so I’m so happy we spent a lot of time researching the packaging industry. Our bottles are made of 100% recycled plastic, because I think glass is too tricky with babies”.
What is your dream with Kenkô?
”We launched just one month ago and I couldn’t be happier with the feedback so far from customers and retailers I love in Europe. My dream is that all new mothers in Europe will get to know us. We have a lot of ideas and plans for new products, but I want to take the same steps for any new products. We involved a lot of mothers in the developing phase for this first collection and we will do the same for any new products. Kenkô is created by mothers, with mothers and for mothers – and babies”.